Which button do you want to press?

I was reading an article about bike fit today, imagine that me reading about bike fit. This was different in that the point of the article placed a very heavy emphasis on neurology and the inherent implications of neurological functioning on fit and outcome of proper fit and function.
At the bottom of the article the author makes a very interesting point.
Understanding this will leave many of you thinking "I need to do something". There are only 3 motivating factors that change human behavior; pain, fear or ambition. Which button do you want to press?
This theory can be related to about anything. You can then apply to life in general. That can essentially be broken down into life. The base need is accomplished by essentially being alive. Needs 2, 3 and 4 (safety, love and esteem) break down into what I feel are the three cornerstones of life. These are work, familiar, social/hobby. By reducing the task, living, to its smallest context you can better handle the enormity.
All of that being said, there are but three ways to impact your hierarchy of needs, pain, fear or ambition. Of these three motivators you only really have total control over one of these, ambition. Pain and fear are totally reactionary. Some may disagree, although I am not sure what the basis would be. Something has to happen to cause pain. Something also has to occur to cause fear. Some immediate event or an experience that leaves an indelible mark. The great thing about ambition is that it is totally in my, yours, every one's control.
So how did I digress so far from bike fit? It is the same principle of Arlo Guthrie's "Alice's Restaurant". "This song is not about Alice's Restaurant, it is about the draft." The point is not really about bike fit and the implications of neurological well-being. The point is about taking a proactive motivational position, vs. a reactive motivational position. ie French Creek Enduro; sure it is going to hurt, I have only raced that distance once before, however my motivation is the desire to win. The ambition to get the most from myself.
Pain and fear are a part of everyday life, however by pushing the ambition button hopefully I will go a little bit farther.
I wonder if Maslow would have enjoyed the Bike Game?